Why traceability is vital to Tony’s Chocolonely?

Wouter de Vries

Factory Director at Tony's Chocolonely

Session Description
Wouter de Vries, Factory Director at Tony’s Chocolonely, brings extensive experience across the value chain, specializing in logistics, planning, and manufacturing. Known as “Mister Plantastic” within Tony’s, he spearheads capability and capacity development for equipment in Europe and the US, ensuring smooth operations across in-house production locations. With a keen understanding of the importance of traceability, Wouter is poised to share his insights on why it’s vital to Tony’s Chocolonely’s mission and values.

Wouter de Vries is set to provide insights into the supply chain set-up of the company, focusing on the cocoa chain set-up and their innovative solutions to address associated challenges. With a commitment to 100% traceability throughout the entire flow, Tony’s Chocolonely has achieved notable success in fulfilling its mission. Wouter will discuss how this traceability, combined with transparent flow and accompanying obligations, has not only benefited Tony’s Chocolonely but also has the potential to revolutionize the industry by setting a new standard for transparency and accountability among all stakeholders.
Key Topics

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