Julian Alvarez, the CEO of Logixboard, a game-changer in logistics. He shared insights at the Container Shipping Conference 2022 about how digital tech can help freight forwarders win contracts. In this blog, we’ll dive into his strategies for success in the logistics world.

Julian Alvarez, a prominent figure in the freight forwarding industry, had underscored the pivotal role of digital technology in securing contracts. He had pointed out that feedback from 100 industry experts and customers had highlighted the advantages of digitization, including increased speed, cost-effectiveness, and enhanced overall service quality. Alvarez had stressed the significance of utilizing software to manage shipments, the reliability of blockchain technology, and predictive tools that improved service standards. To successfully adopt these technologies, Alvarez had recommended careful planning, employee training, and stringent security measures. He had also cited three real-world instances where these technologies had led to contract victories by enhancing delivery reliability, ensuring data security, and optimizing route planning. In conclusion, Alvarez had emphasized that embracing digital tech had ceased to be optional and had become a necessity for success in the freight forwarding industry.