Covid-19 as the Tipping Point for the Normalization of 4IR Technologies in B2B Logistics? An Analysis of the Impacts of Covid-19 on a Digital Laggard Industry

Mac Sullivan

Head of Technology and Digital Promotion at NNR Global Logistics USA

Session description
Mac Sullivan, the Head of Technology and Digital Promotion at NNR Global Logistics USA, leading a pragmatic digital transformation. A seasoned expatriate with experiences in Spain, Thailand, and China, Mac authored “The Digital Transformation of Logistics” and shared insights at the Container Shipping Conference 2022. In this blog, we’ll explore Mac’s strategies on how Covid-19 accelerated the adoption of 4IR technologies in the traditionally conservative B2B logistics industry.

The COVID-19 pandemic caused big changes in how businesses move goods around, especially in the logistics industry (which deals with shipping and supply chains). We saw the rise of new technologies like AI, the Internet of Things, and automation, which became really important to keep things running smoothly during the pandemic. These technologies were once seen as futuristic, but now they’re just part of everyday business. When it comes to making this tech work for companies, we have two ways to think about it: some bosses decide to use it and make plans from the top down, while others let employees come up with ideas and use tech from the bottom up. Finding the right balance between these two approaches is crucial for making technology work in logistics. And as we move forward, it’s important to choose the right technology for each specific job in the supply chain, based on what works best and what makes the most sense. In short, COVID-19 pushed the logistics world to embrace new tech, and now it’s all about finding smart and practical ways to use it.

Key Topics

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