Walaa Maher, the Head of SC&L – Supply Chain & Logistics at RAK Ceramics, with 20+ years of global supply chain experience. Having led in Fortune 500 companies like P&G and Kimberly Clark, Walaa’s insights shared at the Container Shipping Conference 2022 are a treasure trove. In this blog, we explore his strategies for optimizing sea vessel container triangulation, offering a glimpse into his impressive career.

Walaa Maher, a supply chain expert, has shared a brilliant concept in the world of moving goods efficiently. It’s called “triangulation,” which is like finding the smartest route for shipping containers between where they begin, where they need to be, and places in between. When we add another smart idea called “cross-docking” (it’s like quickly transferring things from one truck to another), it’s like a win-win! This not only saves a lot of money, as seen in a real case where trucking costs were reduced by 50%, but it also helps our planet by using less fuel and causing fewer emissions. So, this strategy isn’t just about money; it’s about improving supply chains, making things more affordable, and being kinder to our environment.