This is a platform to discuss the latest developments and best practices for the future of modern technology and management strategies for a transportation system to enhance mobility and safety.
Influencing Transport Lab – insights from our Demand Responsive Transport Behavioural Research
Prabs Johal
Future Transport Behaviour Change Lead at Transport for West Midlands
Prabs Johal, Future Transport Behavior Change Lead at Transport for West Midlands, leads the Influencing Transport Lab applying behavioral science to transform transport. With a proven track record, she has implemented large-scale Future Transport programs and behavioral trials in the region. This blog delves into her groundbreaking strategies, sharing insights from Demand Responsive Transport Behavioral Research, highlighting cross-sector collaboration, user engagement, and scalable solutions for the future of sustainable transport behavior.
Prabs Johal discusses how the Influencing Transport Lab tackles behavior change challenges on local, regional, and national scales. She shares the lab’s ambition to create an evidence base and disseminate best practices for travel behavior change. Prabs demonstrates the application of a behavioral approach to Demand Responsive Transport (DRT) and highlights insights from users and non-users, shaping DRT services to meet mobility needs. The presentation concludes with Prabs revealing results from testing social modeling interventions, showcasing their effectiveness in increasing DRT uptake. Join her for a succinct exploration of innovative strategies shaping the future of travel behavior.
Prabs Johal discusses how the Influencing Transport Lab tackles behavior change challenges on local, regional, and national scales. She shares the lab’s ambition to create an evidence base and disseminate best practices for travel behavior change. Prabs demonstrates the application of a behavioral approach to Demand Responsive Transport (DRT) and highlights insights from users and non-users, shaping DRT services to meet mobility needs. The presentation concludes with Prabs revealing results from testing social modeling interventions, showcasing their effectiveness in increasing DRT uptake. Join her for a succinct exploration of innovative strategies shaping the future of travel behavior.
- Our presentation will discuss how the Influencing transport lab aims to address the challenges in delivering effective behaviour change locally, regionally, and nationally. It will also present our ambition to create an evidence base and share best practice around travel behaviour change.
- It will demonstrate how a behavioural approach can be applied to demand responsive transport (DRT). It will highlight what an investigation of users’ and non-users’ perceptions tells us about delivering a DRT service that meets their mobility needs.
- Finally, it will present results from testing social modelling interventions in demand responsive transport, to understand how effective they are at increasing the uptake of DRT.
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