Influencing Transport Lab – insights from our Demand Responsive Transport Behavioural Research

Prabs Johal

Future Transport Behaviour Change Lead at Transport for West Midlands

Session Description
Prabs Johal, Future Transport Behavior Change Lead at Transport for West Midlands, leads the Influencing Transport Lab applying behavioral science to transform transport. With a proven track record, she has implemented large-scale Future Transport programs and behavioral trials in the region. This blog delves into her groundbreaking strategies, sharing insights from Demand Responsive Transport Behavioral Research, highlighting cross-sector collaboration, user engagement, and scalable solutions for the future of sustainable transport behavior.

Prabs Johal discusses how the Influencing Transport Lab tackles behavior change challenges on local, regional, and national scales. She shares the lab’s ambition to create an evidence base and disseminate best practices for travel behavior change. Prabs demonstrates the application of a behavioral approach to Demand Responsive Transport (DRT) and highlights insights from users and non-users, shaping DRT services to meet mobility needs. The presentation concludes with Prabs revealing results from testing social modeling interventions, showcasing their effectiveness in increasing DRT uptake. Join her for a succinct exploration of innovative strategies shaping the future of travel behavior.
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