Developing and delivering Demand Responsive Transport in Rural Communities: HertsLynx

Andrew Highfield

Head of Integrated Transport at Hertfordshire County Council

Session Description
Andrew Highfield, an esteemed speaker who graced the Smart Transportation Conference stage. As the Head of Integrated Transport at Hertfordshire County Council, Andrew boasts a career shaped by leadership in transport operations and strategy within Transport for London and Hertfordshire County Council. Currently at the helm of Hertfordshire’s transportation, he collaborates with bus operators, securing funding to enhance the network. In this blog, we explore his insights on crafting Demand Responsive Transport for rural areas, spotlighting HertsLynx.

Transportation is the lifeblood of rural communities, playing a pivotal role in connecting residents to essential services and opportunities. In this blog post, we delve into the remarkable journey of HertsLynx, an ambitious project that breathed new life into transportation in North East Hertfordshire. From its inception in September 2021, HertsLynx aimed to fill the void left by decades of inadequate transport options, ushering in a new era of demand-responsive services that revitalized communities and set a precedent for future expansion.

The Birth of HertsLynx: Bridging Transportation Gaps With a resounding launch in September 2021, HertsLynx embarked on a mission to tackle the transportation challenges that had long haunted rural areas. It introduced demand-responsive transport, a flexible and innovative solution that dynamically adapted to the needs of residents. For communities that had endured isolation due to limited or nonexistent transportation, HertsLynx was a lifeline, reconnecting them to education, healthcare, and economic opportunities. This initiative not only revolutionized transportation but also sowed the seeds of hope and progress. Stay tuned as we uncover the technology behind HertsLynx’s success, the community-driven approach that fueled its growth, and the lessons learned along the way, all of which are shaping the future of rural transportation.

Key Topics

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