Analytics Journey in a Downstream Marketing O&G Operating Unit PETRONAS Dagangan Berhad
M Ariful Islam
Head Of Data and Analytics at PETRONAS
In the realm of data-driven decision-making, PETRONAS Dagangan Berhad stands as a beacon of innovation within the Downstream Marketing operating unit. Their analytics journey unfolds through strategic milestones that exemplify the transformative power of data utilization. From a meticulously planned roadmap spanning 2020 to 2022, the company has charted a course through data integration, visualization, and actionable insights delivery, showcasing the potential of analytics transformation.
PETRONAS Dagangan Berhad’s achievements encompass critical aspects of analytics evolution. The realization of data democratization and a single source of truth has elevated the accessibility and reliability of insights. The organization’s pioneering spirit in citizen analytics and user adoption has created a cultural shift, where data-driven decision-making is championed at every level. By embracing analytics self-service and AI enablement, the company has empowered its workforce with accessible tools and harnessed AI-driven insights to uncover patterns and trends. As they set their sights on the future, with a commercial analytics journey on the horizon, their experience serves as a trailblazing example for the industry, illustrating the profound impact of data analytics in shaping the future of Downstream Marketing in the oil and gas sector.
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