What would Malcolm McLean do? Call for Pragmatic Intrepid Investigators to Focus on Solutions in Logistics

Mac Sullivan, Head of Technology and Digital Promotion at NNR Global Logistics (USA), is a seasoned logistics expert with a fervent dedication to driving digital transformation in the industry. With a global team under his leadership, Mac spearheads NNR’s technology-driven product portfolio, bringing fresh perspectives to logistics. In this blog, we’ll delve into Mac’s pragmatic strategies, inspired by the legacy of Malcolm McLean, as he tackles logistics challenges with practical and inventive solutions. His insights, unveiled at the Container Shipping Conference 2023, promise to redefine the logistics landscape.

Mac Sullivan, a logistics expert, has a message for the world of shipping and logistics: it’s time for smart and courageous individuals to step up and tackle the industry’s challenges. He draws inspiration from Malcolm McLean, a pioneer who revolutionized shipping with containerization. Mac believes that despite the noise from media, greed, and short attention spans, there are incredible opportunities in logistics waiting to be seized. With a wealth of insights from history, academics, and his own journey, Mac aims to inspire companies, professionals, and students to take action and improve the logistics field. While his focus is on a specific part of logistics called freight forwarding, his call for collaboration extends to all, urging them to act before the excitement of Covid-19 and digitalization passes by.

Fragmentation, media frenzy, greed, attention deficiency and simply not enough "smart" and experienced interdisciplinary individual(s) causing logistics and transportation opportunity of a generation to be wasted.
in this presentation, Mac Sullivan will cover a mix of academic, historical, and personal takeaways on potential tangible actions that companies, professionals and students could take to move the needle towards a better future of the logistics industry.
Mac's research and focus is primarily on freight forwarding, so he will be referencing mostly cases from this discipline however welcomes all to participate, discuss and summarize a call to action before the last of the Covid-19 / Digitalization dollars and interest fades away.

For more on this conference or session access, reach out to us at info@ptnevents.com with your inquiries.

This platform will include entire container, transportation and logistics industry together along with 3PLs, Freight Forwarders, Shippers, Carriers, Govt. Officials, Port Officials, Transportation & Logistics providers, and many more to discuss the latest developments and best practices in the industry.

The aim of this event will be to bring the global container shipping professionals together to understand and discuss the global market issues and technical challenges.

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