The importance of a digital strategy for freight forwarders

Andrea Martin

FreightViewer Coordinator at Conqueror/Coop/Globalia at FreightViewer

Session description
Andrea Martin, the FreightViewer Coordinator at Conqueror/Coop/Globalia, is a digital leader in the logistics field. She guides logistics professionals in using FreightViewer, a software that streamlines the way they offer rates and manage their work. Andrea’s insights, shared at the Container Shipping Conference 2023, highlight the crucial role of digital strategies in the freight forwarding industry. In this blog, we’ll delve into her strategies, revealing why going digital is a game-changer for logistics.

Andrea Martin, a digital expert in the shipping world, shares her insights about how the shipping industry is changing with technology. She explains that freight forwarders, who help move things around the world, need a “digital strategy,” which is like a smart plan. This plan uses computers, smart sensors, and data analysis to make their work better. Andrea talks about Industry 4.0, which is a big change in how things are made and shipped, and how freight forwarders can fit into this new world. She also mentions that while creating a digital strategy can be tricky with challenges like keeping information safe, making all the technology work together, and teaching people new skills, it’s really important for freight forwarders to do it to stay competitive and efficient in this high-tech era.
Key Topics

For more on this conference or session access, reach out to us at with your inquiries.

Register Now

    Drive Greater Efficiency and Transparency Through Digitalization

    This platform will include entire container, transportation and logistics industry together along with 3PLs, Freight Forwarders, Shippers, Carriers, Govt. Officials, Port Officials, Transportation & Logistics providers, and many more to discuss the latest developments and best practices in the industry.

    The aim of this event will be to bring the global container shipping professionals together to understand and discuss the global market issues and technical challenges.
    CSC - 2024

    About the author

    PTN Events

    Creating Opportunities By Connecting People!

    PTN Events is a global business events and consulting firm that provides a wide range of business services to a diversified client base. A leading organiser of commercial and knowledge based top-level conferences, managed by a group of specialists with more than a decade of combined expertise in successfully developing business events, trainings and consulting for corporates, governments, associations and high-net-worth individuals across the world.

    We are known for our smooth event delivery. Our staff have been directing, producing, managing and digitizing top-level conferences that connect businesses with opportunities through conferences, expos, demand generation and consulting services. Check out our latest upcoming flagship events :