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Revolutionising Logistics and Supply Chain: GenAI’s Uncharted Frontiers in Efficiency, Resilience, and Innovations

John Mc Fall

CEO at SupplyChainWise

Session description
John McFall, CEO of SupplyChainWise, a renowned figure in tech with over two decades of experience in business strategy and sales leadership. With a track record including the Royal Air Force and Amazon, he’s currently driving global sales and growth at Amazon Web Services.

John McFall, a prominent figure in the world of logistics and supply chain management, will be sharing his valuable insights on the transformative impact of AI and Genomic AI (GenAI) in today’s supply chain landscape. GenAI, often likened to a highly intelligent assistant, harnesses vast data and biological insights to optimize and enhance supply chain operations. It empowers supply chains to operate efficiently by making data-driven decisions, such as optimizing delivery routes and ensuring timely inventory management. GenAI also acts as a resilient safeguard, swiftly adapting to and mitigating disruptions, like shipping issues.

Key Topics
  • Explore how GenAI is reshaping logistics and supply chains, amplifying efficiency, bolstering resilience, and fostering innovation through intelligent data-driven insights and actions.


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    Discover new logistics models and operational approaches that drive innovation & revolutionize the industry.

    Unite with like-minded experts and be part of the driving force behind the future of logistics. With an intense 2-day agenda, the conference seeks to expand in-depth discussions to increase efficiency, and enhance safety in the logistics industry by an innovative digital strategy.
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