Marcus Ghedini, Head of Innovation at Supergasbras, an industrial engineer with 13+ years of experience in management consulting, startups, and innovation. He recently shared insights at our Oil & Gas Digital Transformation Conference 2023. In this blog, we’ll dive into his presentation on innovation in digital transformation, featuring the success story of Supergasbras, a Brazilian LPG subsidiary of SHV Energy.

Marcus Ghedini shared some great ideas about how innovation is like a secret sauce for a successful digital transformation. He used Supergasbras, a big Brazilian gas company, as an example. Think of innovation as giving your favorite superhero new and improved superpowers. It helps companies adapt and do well in today’s modern world. One important thing Marcus talked about is creating a culture where everyone in the company, from the top bosses to the newest employees, can come up with cool ideas. It’s like when superheroes work together as a team. Supergasbras also keeps an eye on what’s happening in the gas market, like how a chef watches what’s popular in food. Being up-to-date helps them stay ahead in their business. So, innovation, a culture of ideas, and staying informed about trends are the secret ingredients that make Supergasbras successful in their digital transformation.