Industry Prepares for Smarter Barcodes

Melanie Nuce

SVP of Innovation & Partnerships at GS1 US

Session description
Melanie Nuce, the Senior Vice President of Innovation & Partnerships at GS1 US, is leading the charge in revolutionizing business operations. With a focus on emerging technologies like IoT, blockchain, AI, and computer vision, she’s shaping the future of industry standards. Her recent insights at the Supply Chain Digitalization Conference 2022 have set the stage for a discussion on how the industry is gearing up for smarter barcodes. Join us as we delve into her strategies and the transformative potential of these innovations.

Melanie Nuce, a notable expert in the realm of barcodes and technology, had shared her insights on the intriguing evolution of barcodes. Instead of the old, simple barcodes, we had witnessed the emergence of 2D barcodes that were smarter and more versatile. People had embraced them because they made shopping more convenient. These advanced barcodes had enabled us to closely monitor products and ensure their quality. There had been a significant plan to transition to these smarter barcodes by the year 2027. However, to make this shift happen, brands, stores, and other stakeholders had needed to prepare and learn how to use them effectively. Melanie had also discussed prominent retailers and renowned brands that had already leveraged these smarter barcodes to enhance the shopping experience. It had been an exciting journey into the world of technology and retail, with Melanie Nuce as our knowledgeable guide through this transformative period.

Key Topics

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