How we (almost) survived the crazy container market?

Meet Jeffrey Atkin, the CEO of World Forest Group LLC, a family-owned company specializing in forest-based industrial and sustainable solutions since 1995. At the Container Shipping Conference 2023, he shared insightful strategies on how his company nearly survived the chaotic container market. Join us as we delve into his innovative approaches and lessons learned in navigating this ever-evolving industry.

Jeffrey Atkin, faced a big challenge in the shipping world when the cost of using shipping containers increased significantly. His company makes a special but heavy product for construction. To overcome this problem, they changed their approach. Instead of just focusing on the product’s low cost, they emphasized its strength and how it could save money in the long term. They also came up with a smart idea to offer large quantities of their product at lower prices, which kept them competitive. This story teaches us that smart ideas can help businesses survive even when things get tough in the shipping industry.

We make a sustainable ground protection product in Brazil for use in infrastructure construction. Good news: Best product on market. Bad news: Very low value vs. weight ratio
Freight moved from $1500 to $13,000 per can. We adapted by using a different value metric. Instead of selling price, we used strength and Total Cost of Ownership.
We also kept “in the game” with customers by offering ship load quantities of mats at substantially lower prices than by containers

For more on this conference or session access, reach out to us at info@ptnevents.com with your inquiries.

This platform will include entire container, transportation and logistics industry together along with 3PLs, Freight Forwarders, Shippers, Carriers, Govt. Officials, Port Officials, Transportation & Logistics providers, and many more to discuss the latest developments and best practices in the industry.

The aim of this event will be to bring the global container shipping professionals together to understand and discuss the global market issues and technical challenges.

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