How we (almost) survived the crazy container market?

Jeffrey Atkin

CEO at World Forest Group LLC

Session description
Meet Jeffrey Atkin, the CEO of World Forest Group LLC, a family-owned company specializing in forest-based industrial and sustainable solutions since 1995. At the Container Shipping Conference 2023, he shared insightful strategies on how his company nearly survived the chaotic container market. Join us as we delve into his innovative approaches and lessons learned in navigating this ever-evolving industry.

Jeffrey Atkin, faced a big challenge in the shipping world when the cost of using shipping containers increased significantly. His company makes a special but heavy product for construction. To overcome this problem, they changed their approach. Instead of just focusing on the product’s low cost, they emphasized its strength and how it could save money in the long term. They also came up with a smart idea to offer large quantities of their product at lower prices, which kept them competitive. This story teaches us that smart ideas can help businesses survive even when things get tough in the shipping industry.

Key Topics

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    About the author

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