Client Overview - FlowForma
FlowForma is a leading provider of no-code process automation, enabling organizations to digitize and automate workflows without technical expertise. Its all-in-one platform combines forms, workflows, AI capabilities, and integrations to streamline operations, improve compliance, and deliver actionable insights.
By focusing on rapid deployment and measurable ROI, FlowForma helps businesses modernize processes and improve operational efficiency.
The Challenge
Despite strong product capabilities, FlowForma faced key challenges:
- Reaching decision-makers across target industries
- Demonstrating the value of no-code automation solutions
- Generating qualified leads with high conversion potential
They needed a platform that could go beyond visibility and enable direct engagement with the right audience.
The PTN Events Approach
PTN Events implemented a targeted event-led engagement strategy:
1. Targeted Industry Access
Connected FlowForma with stakeholders in construction, manufacturing, and professional services.
2. Thought Leadership Positioning
Enabled FlowForma to present real-world use cases, establishing credibility in process automation and digital workflows.
3. High-Value Networking
Facilitated direct interaction with qualified prospects, encouraging meaningful business conversations.
4. Solution Demonstration
Provided a platform to showcase practical applications and measurable results, improving engagement and understanding.
The Results
1. Strong Lead Generation
FlowForma built a pipeline of high-quality, relevant leads aligned with its target audience.
2. Increased Market Visibility
Enhanced brand recognition across industries adopting automation and digital processes.
3. Proven Business Impact
Showcased measurable results such as:
- Reduced administrative workload
- Improved compliance processes
- Faster workflow execution
4. Stronger Industry Connections
Established meaningful relationships with organizations seeking process efficiency and automation solutions.
Conclusion
This case study highlights the impact of targeted B2B events in driving adoption of automation technologies.
Through its collaboration with PTN Events, FlowForma successfully connected with the right audience, demonstrated real-world value, and generated high-quality business opportunities.
For organizations looking to scale through process automation and digital transformation, strategic event platforms remain a powerful growth driver.
This privacy-first approach ensures a fully personalized experience without compromising sensitive identifiers.Andrea DeLeon, , Senior Director, Digital Commerce, Omni Hotels & Resorts
