The importance of a digital strategy for freight forwarders

SPEAKERS

Andrea Martin FreightViewer Coordinator, FreightViewer

ABOUT THE SESSION

Andrea Martin, FreightViewer Coordinator at Conqueror, Coop, and Globalia, is a dedicated business development professional with a strong focus on forging strategic partnerships and enhancing operational efficiency for freight forwarders worldwide. With a solid foundation in customer service, project management, and logistics network coordination, Andrea brings a collaborative approach to driving digital transformation in the freight forwarding industry. She is all set to share her insights on The Importance of a Digital Strategy for Freight Forwarders, emphasizing how adopting digital tools can improve competitiveness, streamline operations, and future-proof businesses in an increasingly technology-driven logistics landscape.

He will further explore how Industry 4.0 is not just a technological shift, but a strategic imperative for freight forwarders seeking long-term sustainability and growth. As digitalization transforms every aspect of logistics—from quoting and booking to tracking and data sharing—he will emphasize that freight forwarders must evolve beyond traditional methods and adopt integrated digital solutions. He will outline how a strong, well-grounded digital strategy allows forwarders to harness real-time visibility, enhance operational efficiency, and deliver a better customer experience. At the same time, he will acknowledge the challenges—such as limited tech expertise, upfront investment costs, and change management—that often hinder digital adoption. Through FreightViewer’s lens, he will share actionable steps for freight forwarders to overcome these hurdles, future-proof their businesses, and confidently position themselves in the Industry 4.0 era.

Key Topics-

1. Impact of Industry 4.0 in the logistics industry
 

2. Finding a place in the industry 4.0 based on a well granted digital strategy.
 

3. Challenges for freight forwarders in stablishing a digital strategy

For more on this conference or to access the session, reach out to us at info@ptnevents.com. 

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