The Application of VR/AR/XR Immersive Technology in Oil and Gas

Vitor do Valle, Head of Centre of Excellence in UX and Digital Technology at Petrobras, is a creative and results-driven Data Architect and Analyst with a strong foundation in BI, analytics, and agile methodologies. With 24 years of cross-industry experience—including pharmaceutical, telecom, banking, government, and oil & gas—he thrives on solving business challenges and crafting intuitive data-driven experiences alongside UX/UI teams. A firm believer in the power of agile, empowered teams, Vitor is passionate about blending technology and design to deliver impactful solutions. He is all set to share his views on The Application of VR/AR/XR Immersive Technology in Oil and Gas.

He will share his views on how Virtual Reality (VR), Augmented Reality (AR), and Extended Reality (XR) can revolutionize digital learning in the oil and gas industry by creating immersive, hands-on training experiences. He will discuss the challenges of integrating these technologies into complex industrial environments, especially when digital tools must accurately represent real-world processes. Additionally, he will highlight the importance of user experience (UX) design in the field, emphasizing how intuitive and practical interfaces are crucial for effective adoption and operational success in high-stakes, on-site scenarios.

1. Understanding VR and AR/XR using Digital Learning
 

2. Dealing with integration constraints when digital represent your process
 

3. Key aspects of UX when in the field