Sep 1–2, 2026
Data Driven Oil and Gas Conference 2026
Houston, TX, USA
ABOUT THE SESSION
At the Oil & Gas Automation and Digitalization Conference 2023, M Ariful Islam, Head of Data and Analytics at PETRONAS, shared a compelling narrative of digital transformation, drawing from over two decades of cross-industry experience. From telecom to downstream oil & gas, Ariful has consistently turned data into action, leading strategic efforts that deliver real business value.
In this session, Ariful spotlighted PETRONAS Dagangan Berhad’s journey as a leader in data-driven decision-making within its Downstream Marketing operations. Anchored by a clear roadmap from 2020 to 2022, the transformation centered on data integration, visualization, and insight-driven culture.
Key achievements include the successful realization of data democratization and a single source of truth, making high-quality data accessible across the organization. Ariful also highlighted the rise of citizen analytics, where team members at all levels are empowered to leverage analytics tools, aided by a strong push in user adoption and change management.
With self-service analytics platforms in place and AI-driven insights already shaping decisions, PETRONAS is now poised to launch the next phase of its journey: Commercial Analytics—a step that will further solidify its competitive edge in a data-first future.
- Data Analytics Transformation Roadmap – Highlights from 2020 to 2022.
- Data Democratization – Building a single source of truth and expanding access.
- Citizen Analytics & User Adoption – Driving a cultural shift across the organization.
- Analytics Self-Service – Enabling teams with accessible tools and insights.
- AI Enablement – Unlocking patterns, trends, and strategic foresight through AI.
- What’s Next – Kicking off the Commercial Analytics journey.